Lesson 2
Create YouTube Popularity by Gaining Subscribers
YouTube is an excellent way to market something, and like any marketing, there are many ways to optimize your efforts. YouTube offers many different paths to optimization, including creating a channel full of your own videos. By making a channel, you can link together related videos that you create, and allow interested subjects to subscribe to them.
Every time a subscriber subscribes, you gain the chance to add even more viewers. First of all,
the subscriber will automatically be sent every single video you upload the channel, and viewers who look at the subscriber’s page will see what they are subscribed to, and get a chance to view your videos as well.
Plus, creating a channel for your videos allows your videos to become more easily recognized and related to the product, service, or business you are promoting. You also get to add additional info about your video. It’s also a good idea to customize your channel with related images and a color scheme, as well as targeted test to go along with the videos you are presenting.
Once you’ve gotten a few subscribers, you’re sure to get more. If you follow video promotion strategies, your video will not only be exposed to many potential viewers but will be viewed by many, and a great number of them may become subscribers. When you’re creating a YouTube campaign, it’s always smart to follow up one video with another. The more videos that you put out, the more viewers you’re likely to bring it. It’s also best to remember that attention spans on the Internet are very short, and that it’s best to keep your video under two minutes long. This is the best time for subscribers to be drawn to your video. They won’t become bored by two minutes, and two minutes is substantial enough to successfully promote your business or product, as well.
Using the tools made available free of charge to you by YouTube, you can take advantage of many different strategies in order to optimize your marketing numbers. Creating a channel and gaining subscribers is just one way of doing that, and it’s quite an easy first step, as well. Creating a channel should be on the to-do list of anyone intending to make a splash in the YouTube marketing arena. With just a little bit of effort, you can expand the exposure of your YouTube video and draw in more viewers, making the difference between a poor video campaign and a successful one.
4 Customization Leads to Marketing Success within YouTube
More and more people are turning to YouTube as a surefire way to reach marketing success. No matter what the reason that you want to draw people to your YouTube video, it takes some customization and a bit of marketing to achieve the results you want. Whether you simply want to be noticed or are using YouTube as another channel for your marketing efforts, the very best way to draw attention is through customization.
Putting some thought behind the way in which you launch your video and promote it can make a world of difference in the number of people that actually view your video. Here are some simple but highly effective ideas for creating truly customized footage on YouTube:
Choose the Right Account Type. When most people sign up for their YouTube account, they go with the ―standard‖ default option. However if you are hoping to target your account and therefore the people that will hopefully view your videos, choose your niche
wisely. You can choose everything from a musical account to a guru in any one niche. So take the time up front to truly target the way in which you want your account to represent you and your marketing presence on YouTube.
- Narrow Your Focus. Not only by choosing the right account type, but show that you are an expert or authority in a given field if you want a particular segment of the audience to look to your account for marketing purposes. If you appear to be the kind of YouTube account user that‘s all over the place, you likely won‘t get the same amount of views. However if you are an expert in a given focus or niche, you will be sure to have people in that segment keep coming back.
- Categorize Your Videos. Though it may sound extremely fundamental and obvious, it‘s surprising how many videos either don‘t have tags or have the wrong ones. Tag the videos with the appropriate keywords that people will search on and then pick any category that your footage could all within. As you use YouTube for marketing purposes, you will find that there are certain categories that work well for you and that are sure to draw viewers in.
If you want to be a successful account holder on YouTube and use it for the very best marketing medium, then learn the fine art of customization. Some of the efforts that you will undertake may require a bit more time and digging, while others are as simple as using the appropriate keywords and really honing in on what people in your target audience are interested in.
Effective Marketing on YouTube
YouTube has altered the techniques our world uses gets information. Thousands of individuals may share and view videos on YouTube without paying anything. It is an excellent marketing tool for companies, regardless of their size or industry. YouTube does not need much technical information to upload videos, so basically anyone can do it.
Once you have shot a video, it can be very simply uploaded and with a bit of luck viewed by thousands of people. People who upload the videos can request people to watch them through blogs, email, etc. If you are attempting to decide a medium for marketing, think about the fact that YouTube is the greatest growing video website online. You can quite easily create your own personal commercials with a moderately small budget.
YouTube is an efficient marketing platform because there are more than sixty million viewers that are watching YouTube videos each day. YouTube is rich in videos and blogs that are as full of information and entertainment. YouTube has viewers worldwide, and this offers you the opportunity to promote your services and products to individuals all over the world.
Many companies pay no attention to the importance of video marketing. They more often than not write blogs, they conduct online support campaigns and they make use of email marketing in order to promote their business and boost their brand awareness. But they haven‘t got into
YouTube marketing yet. Nevertheless, video marketing can be an extremely efficient way to advance the campaign in a completely new and pioneering way.
YouTube has assisted the world in becoming a closer marketplace, and every day more and more chances are emerging. Some of them are great methods for marketers to interrelate and initiate themselves through image media and video. All the YouTube videos may be linked to chat rooms, blogs, forums and dissimilar communities.
It is a fact that people are much more attracted to things that they have the opportunity to listen to and to watch instead of just having to read everything. Attracting buyers by giving them assurance in what you are offering will definitely create customers that are more loyal.
At the moment you are promoting your products, brand, and services through video marketing, more consciousness is created, acknowledgment of your company will grow, and this will drive customers back to you rather than searching around for someone else. People like to be entertained as well as being informed, so attempt to share unique and fresh ideas related to your trade through your videos and your YouTube marketing will go well.
How to Use YouTube to Make Your Product a Success
Whether your product is the first of its kind, or you created a patented remake of a popular product, odds are you are looking for a way to create the right presence that will have customers lining up to give you money. While marketing used to once be as simple as print and TV ads, the popularity of the internet has added an interesting twist to what was once a level playing field. Nearly anybody who is anybody can be found online with information on any topic that strikes your fancy being incredibly easy to obtain just by doing a quick internet search. With the influx of social networking, YouTube has become another go-to marketing site for companies and products large and small. If you too find yourself considering entering the realm of YouTube marketing, here are some tips that can help you utilize this tool to make your product a success.
First, make sure you video has an eye catching, attractive heading. If you have spent any amount of time surfing online, you know full well that the videos you watch are usually the ones that give you just enough information that entices you into wanting to learn more. You need to use the same approach when it comes to creating the heading for your video. Try to create a title that is unique and almost requires the viewer to watch without being forcefully obvious.
Second, make sure your videos are tagged correctly. In a sea of cookie cutter videos you need to find an approach that makes you stand out from the rest. Adding tags to your video will make it stand out from the rest while making it easier for your potential visitors to find you when they do a keyword search. Make sure you use unique keywords that will make your product stand out from the rest, while still being relevant to the product that you are offering. It will do you no
good to get thousands of hits if most of your visitors are not at all interested in the product you are offering.
Lastly, always make sure your videos are entertaining. Regardless of the product you are trying to sell, you will want to make sure the information you provide is entertaining and keeps the viewer interested. If needed, try and think with the mind of your customer. What would you like to see, what questions would you like to have answered, and what would make you want to learn more? If you approach your videos with the goal of providing quality yet entertaining content you are sure to keep the hits coming for years to come.
These are just a few of the most popular tips that can help you use YouTube marketing to make your product a success. Tag your videos with the proper keywords and make sure your videos are entertaining, and you are sure to create the following for your product that you have always dreamed of.
Increase Your Viewership by Embedding Content
YouTube is a great way to market your business, product, or service. There are many ways of creating a great YouTube marketing campaign, and many advantages that YouTube offers to achieving a marketing success. First of all, YouTube is free. Second of all, YouTube allows you to spread your marketing campaign simply and easily all over the Internet, via embedding.
When you’ve added a video to YouTube, you’ll then have the option to embed it. This means that you can add your video to another web site by copying a pre-prepared segment of HTML code that YouTube offers you. This way, you can paste your video into blog entries, web sites, social networking profiles, and any other outlet you can imagine.
You can use embedding to make your video available on broader basis across different kinds of sites. Users of one site may not necessarily use another, and so if you spread your content across different sites, you’re more likely to attract more viewers.
Like YouTube, blog services such as WordPress and Blogger are also free, and thus you can create more than one if you want to. You can then use these blogs to post embedding videos from your YouTube campaign. It doesn’t have to be very complicated, but the more instances of your YouTube videos that appear on the web, the better your chances are of attracting more viewers.
You can also embed your YouTube marketing campaign videos on social networking sites such as MySpace. You can create a free profile for your company, something becoming increasingly morepopular,andpostyourYouTubevideosonyournewprofile. Youcanalsosometimes leave comments to other users with your video embedded, thus getting your video onto other users’ profile pages, as well. If your video is popular or entertaining, many times viewers will embed it into their own sites as well, with the intent of getting their own friends, readers, and
viewers to watch it, thus spreading your content even more and drawing you more viewers and potential customers.
Embedding is just one of the many powerful and free tools offered by YouTube for marketing a video, and one of the reasons why YouTube has become such a popular marketing tool for the new millennium. Videos are great ways to attract attention to a product or service. They can be entertaining as well as eye-catching, especially when compared with simple text advertisements or still images.
What Draws People into Marketing on YouTube?
You hear about more and more people gravitating towards and actively using YouTube. It seems that the latest video that has people talking or laughing is the talk around the water cooler. You may have even posted a video here and there, finding it a convenient and fun way to show loved ones what‘s going on in your life or to see what‘s going on with them. YouTube has turned into a true communication tool, but it seems that it is quickly becoming another channel for companies to do business through. So what would draw a potential company in to handle some of their marketing efforts through YouTube? What would make a company that has utilized any number of other tactics turn to this relatively new and up and coming site? There are several reasons for which a company is drawn to YouTube for their marketing efforts:
- A New Channel Means New Opportunities. If you have never used YouTube for marketing efforts, then it‘s almost like starting with a clean slate. This is a whole new channel which for many companies gives them a chance to reinvent themselves. This is an opportunity to start fresh and in the case of a smaller company, may even allow you to develop a new and perhaps trendier branding strategy altogether.
- Reaching Your Target Audience Directly. While more traditional marketing efforts have the ability to reach a company‘s target audience, many of these tactics are failing. Using tactics such as direct mail for example are almost archaic now and therefore marketing through YouTube is an up and coming trend. It also happens to be a trend whereby you have the ability to reach out to your target audience directly and can do so through a much more targeted approach.
- Less Expense with Better Results. Traditional marketing effort such as print and television advertising cost a bundle, and the results are often questionable. Shooting a video that you can show on YouTube costs next to nothing and has a higher concentration of viewers. This means that you spend far less to get more views which translate into more potential business. Spending less with better results is extremely important to many companies as they struggle in already tough economic times.
If you are a company looking for a new marketing avenue, then YouTube can be just what you‘ve been looking for. This is a site that allows you to post pertinent and compelling content
and reach your target audience directly for a minimal cost. It can be worth testing the waters and you may just find that YouTube is the next generation of marketing efforts for most companies out there.
Increase Your YouTube Viewership by Adding a Transcript
No matter what kind of video you put on YouTube, whether you’re marketing your business or becoming the next Tron Guy, you want the biggest audience possible, right? That means you want the most views. Now, you can pay to promote your video, or you can experiment with keywords and descriptive text and hope that viewers will be directed to your video.
But there is also a fairly simple, and free, adjustment that you can make to your video that will usually increase its viewership tenfold. You can add a transcript. Transcripts in YouTube are referred to as Captions and Subtitles. When you’re viewing your finished movie, you can press the Captions and Subtitles link to upload a caption file.
Now, you may think that you need expensive software in order to create captions for your
video. The truth is that all you need is a text editor and a little bit of time. First, create a plain text file. Then, type in the numbers 00:00:00.00, and press enter to move to the next line. Next, watch your video in a program with a timer, such as Quicktime Player or Windows Media
Player. Find where the first spoken words begin, and type the time into the text file. The organization is like this: Hours:Minutes:Seconds.Frames, so if your movie player says that your first spoken words are five seconds in, you’ll type 00:00:05.00. Then press enter to move to the next line, and type the spoken words into the text file. Play your video until this set of spoken words are finished, and then record where they end on the next line. For example, if your spoken words end five seconds after they began, you would type in 00:00:10.00.
You can continue this process for the entire video, and especially if your video is on the short side, it won’t take very long. You can then upload the file into YouTube and your viewers will have the option of turning on the subtitles that you’ve created.
What this also does is adds relevancy to your search terms. Viewers searching for content will now be able to search through not only your keywords and your description, but also through your transcript as well. Not only does this provide a diversity of search terms, which increases the number of times your video appears in searches, but it also allows viewers searching for your kind of content to find it easier.
Internet Marketing With YouTube
If you are beginning to explore internet marketing with YouTube then you almost certainly already appreciate how powerful web-videos are in increasing traffic to your site.
Whether you aspire to be a knowledgeable marketer, a clothing designer, a building contractor – whatever your occupation might be – internet videos are an easy method to get the right people to visit your site or blog, at lots of them; this may mean an easier reformat and eventually increased profits, more customers and more subscribers to your emails, and many additional people to visit your site.
You have to understand that many principles, methods and conditions are connected which are essential to learn about and are essential in order for your business to flourish by using this particular marketing method. Initially you have to study how to change your digital movies to a web arrangement (the majority of people are fresh to this), what exhibits settings to use size, resolution, etc., especially where and how your web video should be fixed on an obtainable webpage for greatest results and so on.
As a result, if you think you are interested in internet marketing with YouTube, wouldn’t you fancy studying the secrets of the method? You can learn how to make a video at an astonishingly low budget that can carry an undreamed-of quantity of targeted new visitors to your website. Think about your website receiving that much free traffic, and this isn’t restricted to the YouTube way.
There are other winning ways to obtain all those free hits. It is important to understand that the preponderance of people take pleasure in viewing movies as an alternative to reading more simple text, and you should actually grab this opportunity to get started right now.
It is very simple to do it, and it’s of little significance if you have higher knowledge of computers or if you are more of a beginner. Solid guidance and uncomplicated instructions are all that you need to use this technology and your website will be worthy of all its fresh traffic! Even if you have to teach yourself about internet marketing with YouTube, have a quick look at their free of charge advice.
It will provide all that you need to know about how to create some high-performing web videos including some tips for reaching your goals by marketing with YouTube and increasing you traffic.
Making the Most of Marketing on YouTube
YouTube is revolutionizing the industry of advertising. It seems that everyone and anyone is beginning to create a declaration on YouTube. Therefore, the query is, should you market on a website like YouTube? The answer for that is positively and absolutely yes! YouTube is the 12th most visited site on earth and it receives about eighteen million views each day. That is astounding exposure for your business.
In addition to that, a lot of researchers consider that a top-rated video on YouTube will be seen by at least 40% more people than an ad on a nationwide TV station. Therefore, obviously, if you
do not market on YouTube you are undoubtedly missing the boat. The method of marketing on YouTube is comparable to marketing anywhere else. You want to stand out from your competition. You want to create a testimonial and have people keep you in mind. This may be accomplished if you pursue a few easy steps.
Make certain that your video is not just an obvious ad. The majority of people that look at videos on YouTube are not looking for a sales pitch. Instead, they are almost always looking for information. Although you shouldn‘t try just to twist your video into an ad, it is still significant that people appreciate what product your stand for. You should not turn it into a mystery.
Make certain that your video is not that dark. Dark videos are not so pleasant to view, so consider a well lit room when filming. Make certain that the audio function in your video is capable of being heard. You want people to take notice of what you are saying. Do not wait for perfection. Your videos will never be perfect and you should not expect them to be so. YouTube is definitely not about excellence. Actually, most people find that several quibbles and quirks will provide your video with a less staged emotion that will appeal to more people as being genuine.
You should also have some fun with your YouTube marketing! You need to smile and look like you are having a very good time at the moment you shoot your video. Try to add some force to your tone and a spring to your step.
Even though it’s very important to present a pleasant image, don’t be too anxious about how you look. In fact, most of the time, people are able to relate better to people who are just normal persons in YouTube videos. So be confident and everything will be just fine for your business marketing at YouTube.
4 Making the YouTube Community Work for You
Just as quickly as YouTube popped up and became a very popular and very mainstream site, so too do the features of it. About the time that you think that you‘ve seen it all or are quite aware of all the different features that YouTube has to offer, a new one comes to the forefront. As YouTube has grown in popularity, so too has the community within it. This not only means that there are some intriguing people and interesting videos to watch, but this also means that there‘s an untapped resource for which to promote your own clips.
Utilizing the growing online community within YouTube is one of the quickest ways to get your video seen and of course to drive traffic and business. If you‘re not already an active part of the YouTube community, then you should be. Here we look at some excellent ways to use the YouTube online community to promote your own videos:
Use YouTube Bulletins and Emails to Promote. You may very well have to put in some time to research other users that are like you and may have interest in your message, but these people are out there. Use the already included YouTube email and bulletins to
tell people that may be interested that you have a video. Not only will this eventually help to drive views and ultimately business, but it will also help to increase the number of relationships that you have through YouTube. Both lead to legitimate marketing success!
- Use YouTube Like a Blog. Not only does YouTube present you with the ability to leave content for the world to see, but you can make comments on other people‘s videos thus building up your relationships within the site. The key to getting viewers on YouTube is to have a large following, and this stems from utilizing the online community. The more you view and comment on other people‘s videos, the more likely you are to have a bigger following when it comes to your own videos.
- YouTube Groups Equal Networking Opportunities. When it comes to meeting new people within the YouTube online community, there‘s no better place to do so than through groups. If a group for a given topic or niche doesn‘t exist, then create it yourself. However you are sure to find a group for a vast number of topics and niches, so join the group. You are sure to network with others that have the same interests and this immediately means more hits, views, and possible business in the long run.
They say it‘s not what you know, it‘s who you know. That may be an old cliché but it certainly rings true in the YouTube online community. If you‘re looking for effective ways of getting an increasing number of views, then build up your relationships in the online community. The more people you talk to and more marketing tools you use, the more views and potential business you can get through YouTube.
The Truth behind YouTube Marketing – Do Consumers Really Take You Seriously?
With new videos being uploaded to YouTube each and every day, finding the quality videos in a sea of useless junk can sometimes be a difficult task. While YouTube may be the go to site for nearly any video on the web, companies are trying to cash in on video phenomenon by creating their own web presence on YouTube. While this may seem like the perfect solution to expanding a companies popularity both online and off, it can be difficult to determine whether or not your web visitors really take you seriously.
Since your visitors don‘t talk, it can be hard to determine if they are watching your video because they were referred to you because you have the best product on the market, or because their friend told them your video was the funniest yet useless video on the net. While the fear that your customers may not like what you have to say may keep most companies from entering the realm of YouTube marketing, success can be had if you just take it seriously.
In order to obtain your viewers trust, you need to think like your consumer. You need to do an analysis of what information you think your customer will want to know, while avoiding the sales pitchy information that will make your visitor feel like you are patronizing them instead of providing them with legitimate information. The most common reason why customers may watch your video yet avoid buying is either because you are providing information that sounds
so farfetched that it could not possibly be true, or possibly because you come across like you are talking down to your customer. In order to be successful you need to avoid both tactics at all costs.
If for some reason your product was created under what could be perceived as unusual circumstances, feel free to share this information with your customer but make sure you have solid facts to back it up. Proof can actually make the unrealistic seem more realistic; just try not to overdo it. Keep the information you provide as simple as possible and your visitors are more likely to take your word for it, giving you the chance to possibly change the occasional visitor into a potential customer for life.
While YouTube marketing may seem like a minefield of potential failures, it can turn your business into a success if done correctly. Make sure you provide your visitor with legitimate information that makes you and your product credible and you are sure to create a loyal following for years to come.
Marketing on YouTube – New Approaches
YouTube marketing is the procedure of deliberately placing your content on this free of charge and user-driven media site and doing so for the reason of growing and promoting your personal sales. In such an aggressive market, YouTube has appeared as an original tool in viral marketing, but if you do not have the knowledge to make proper use of it – the procedure may go wrong, or just relegate your campaign into the long forgotten depths. But YouTube maketing is a rising tendency and something that a lot of businesses are now trying to take advantage of so it is worth learning how to do it well.
Continue Here
