YouTube Marketing – Lesson One

How to Use Guerrilla Strategies to Market Your Product on YouTube

In today’s consumer driven world, it can be immensely difficult to connect with customers. While there are a number of tried and true marketing techniques, many consumers are immune or oblivious to them. It is time for new strategies, and YouTube presents a fantastic opportunity to market to potential customers in a new way. Guerrilla marketing strategies are essentially strategies that entail marketing without the knowledge of the customer. These can often be much more effective than traditional strategies, because customers are not used to avoiding them.

Anyone can use YouTube, and it is free to upload videos. As such, there are a huge number of users, and potential customers. To have an effective guerrilla marketing strategy on YouTube, it must not look as if you are marketing at all. Some great examples of this type of strategy is to hold a video competition of videos including people using your products or incorporating your products somehow, then posting the entries on YouTube. Another strategy is to work with filmmakers to create videos of your product or testimonials that appear to be done by independent consumers, not by your company.

The effect of these strategies is much like a traditional word of mouth campaign. The total cost will be very small, yet the potential benefit is huge. If a consumer sees a commercial for your product on television, it will have some effect, but they will likely ignore it. However, if that same consumer sees a YouTube video independently promoting or recommending or even just using your product, they are more likely to consider it. It is the same thing as word of mouth advertising. If a telemarketer calls someone to recommend a brand of coffee, for example, the consumers they speak to will almost all ignore the telemarketer. However, if a coworker recommends the coffee to them at work, they are much more likely to try it.

There are a number of creative ways to organize a short YouTube video so your product is promoted, but not in an overt way like traditional advertising. Today, better results are likely to be achieved by covert, guerrilla marketing strategies. Using this less than obvious strategies will have a great impact on potential customers, and will make it more likely that they will try your product. If it doesn’t have the desired effect, using YouTube is free, so there will not be a great deal lost.

Simple Tips To Successful Marketing With YouTube

With technology becoming more commonplace than ever before, companies and even the budding entrepreneur are looking for new and exciting ways to grab their customer‘s attention while coaxing them into making a purchase. Since nearly everyone Tweets and updates their Facebook status multiple times during the day, companies need to find a unique way to get their point across in a friendly, non-sales pitch manner. Enter the world of YouTube. While nearly any internet search will deliver at least one YouTube hit, figuring out the word of YouTube Marketing can be a difficult task. Here are three simple steps that when executed correctly can result in YouTube marketing success.


First, be diligent about the amount of videos you post on YouTube. While YouTube is home to many home videos, companies are realizing that it provides an untapped resource for reaching thousands of potential customers. The problem that most companies face is that they upload all their videos and wait for the customers to come to them. The problem with this is videos like any other online data gets stale after a while, which can be a real turnoff for customers. You need to make sure you upload new videos on a regular basis. This way your potential customer knows you are still around and not just another company that went bust.

Second, avoid filling your YouTube channel with only commercials. While you may think that your commercial is the best way to sell your product to your customer, commercials are usually the last thing that users will search for when they are browsing YouTube. If needed, think more with the mind of the consumer. If you were in their shoes, what information would you want the company you are interested in to provide? If possible create a viral video experience that allows you to get your point across while being addictive enough that your visitors will want to come back for more.

Lastly, always make sure you upload quality. While you may be in a rush to build your YouTube presence, the last thing you want to do is upload videos that may not necessarily portray your company in the best of lights. Videos that are poorly edited, or have audio that is barely audible no matter how high you turn the volume will only make your company look bad and prevent you from creating the following your business so desperately needs. Always provide quality, informative content and the visitors will come.

These are just a few of the simple tips that can help you be successful with marketing on YouTube. Make sure you upload quality content and keep your channel fresh and you are sure to create the YouTube following that you have always dreamed of for years to come.

Tactics to Drive Traffic to Your YouTube Video

As with any other marketing tactic, you want to drive people to do something. If you are running an e-commerce site you want to drive people to purchase on your site. If you are hosting some sort of website that allows you to make money, you want to drive people to click on your link and visit your website. So it only makes sense that in order to gain marketing momentum on YouTube, you want to drive people to your video and get them to come inside. Here we look at some important considerations to get more people to visit your YouTube marketing presence:

Share with Everyone You Know! There is a share option with each video that you post on YouTube so when it comes to effectively marketing your piece, be sure to share with all of your friends and family. Through the ―Share It‖ option you can even send a link to your video with your entire address book. The more clicks and the more attention, the higher the likelihood that you reach your end goal with your marketing piece.


  • Promote Your Video Through Social Networking Sites. This is a highly effective way to drive more clicks to your video on YouTube and an excellent and very current marketing trend. No matter what social networking site you are on (and you should be on at least one), post a link to your video for the entire community to see. Open it up to any groups you are a part of and then of course be sure that all of your friends on a site such as Facebook have access. This is an excellent example of viral marketing on YouTube as you spread the word and rely on your friends and family to do the same.
  • Use Forums or Bulletin Boards as Much as Possible. There‘s a reason that bulletin boards and forums exist on any number of topics and this is your chance to really utilize them. No matter what sort of blogs you read, what sort of forums you chat with other likeminded individuals within, use them as an opportunity to promote and market your YouTube video.If you are new to the YouTube world or just want a better way to market your piece, then think of the very best ways to promote. Tell everyone you know about the piece you are trying to market on YouTube and wait for the visitors to filter in. The more people you know and can tell about your YouTube video, the more hits you will get and the better exposure you can count on.4 Keys to Marketing on YouTube SuccessNobody could have ever guessed just how much of a phenomenon that YouTube would have become. Here we are in a day and age where anybody from anywhere can post footage of something going on in their lives for the whole world to see. YouTube is how people keep their families in touch with what‘s going on with their kids. YouTube is also the forum for which people post some of the most amazing and craziest things you can imagine. The sky is the limit—and that‘s precisely why you see so many different companies turning their marketing efforts towards YouTube. Those companies that are progressive enough to move forward with their marketing efforts in a revolutionary new way will be sure to capture attention and get to their end results using YouTube.There are a few key points to marketing success on YouTube that are important to remember:
  • First and foremost get noticed! You certainly want to incorporate a meaningful message, but be sure that it‘s wrapped inside of a very catchy, humorous, or provocative package. You have to be sure that whatever you post to YouTube will stand out from the crowd and demand attention.
  • Create a message and an ―advertisement‖ that people are just dying to share. If you put something memorable on YouTube, you will create something that people feel compelled to share with their friends and family. You have then created the first steps of viral marketing as the word is spreading for you.
  • Be sure to demonstrate your product for the world to see. While you want a catchy message that draws people in, you also want them to walk away with a message about your product. The best way to get them talking about what you are trying to market on YouTube is to physically demonstrate it for an excellent takeaway.
  • Put yourself in the mindset of the target audience you are trying to draw in. Remember what type of person you are trying to attract through your marketing efforts on YouTube and then cater your message, humor, and intriguing information to them personally. You want the right people to get it and then of course act on it.YouTube can truly be a revolutionary marketing vehicle for companies that are truly ready for a new way of doing business and spreading their message. It‘s important to put yourself into the mindset of the audience you are trying to reach for great success. As this is a different marketing tactic than most companies are used to, it‘s also important to truly think outside of the box and create a memorable piece that grabs attention and leaves people talking about your message and feeling compelled to spread the word.

    A New Marketing Channel through YouTube

    The most traditional of marketers are starting to look to alternatives for their marketing efforts. The initiatives that worked in the past are simply falling by the wayside. The reality is that commercials that were once effective have now become noise to the majority of the public. Add to that the fact that we are struggling with tough economic times and it can wreak havoc on traditional ways to reach your target audience. So what‘s a marketing guru to do? How can a company stand out from the crowd and rise above the rest of the noise? More and more companies are turning a portion of their marketing efforts to YouTube. So let‘s look at how a company can truly make their marketing efforts work for them using YouTube:

  • Adjust Your Traditional Thinking. YouTube is not your typical marketing channel so as a company turns to this as a possible channel, they must adjust their mindset. You are dealing with a more technically savvy and online committed type of person and therefore you have to stand out from the crowd. Traditional approaches won‘t work here so start thinking of unique ways that you can make a splash within this online community.
  • Talk to a YouTube Expert. Take the time to research within your given niche or topic and then look to an expert on the subject within the online community. This can be especially helpful at the beginning when you are trying to navigate your way around the site. Partner up with somebody who not only knows your audience but can teach you the lay of the YouTube land. This is an excellent way to spell out success on YouTube for your marketing efforts.
  • Get Creative! Let your most creative people within your company work on your video and attached messaging for marketing on YouTube. This is not the type of marketing channel that traditional messages or tactics will work on. As there are a growing number of videos posted each and every day, if you truly want to stand out from the crowd you

need to get creative. It‘s essential to make a big splash and keep the impact going with videos that are interesting and compelling.

Even the most traditional companies can be successful using YouTube for their marketing efforts. It just takes some time, a shift in mindset, and some trusted research to understand this channel. Put away everything you thought you knew about marketing and tune in to what YouTube can do for your marketing efforts through a unique approach and tight knit online community.

Advertising within YouTube – that’s what I said!

Advertising within YouTube. What will they think of next? Is nothing sacred? Nah, it‘s not as bad as you think. In fact, if you are Mr. or Mrs. Advertiser and have used up all your advertising ideas, think fast. Advertising within YouTube is here and it‘s here to stay. It‘s not a bad idea, either. Just imagine the guy watching his favorite YouTube video. What‘s he watching? Probably Old Greg. Your potential customer has the script memorized down to the part where he sees the Bailey‘s painted with watercolor. Here‘s the neat part. You already have your viewer‘s attention. Suddenly, up from the screen‘s horizon comes your message. It moves as quietly and slowly as the sun on a nice summer day. Why, the next thing you‘ll say about advertising within YouTube is, ―Hey, this stuff works.‖

Think of it another way. You‘ve given the old college try to capture the attention of:

  • The college grad
  • The family man or woman
  • The person ready to try anything
  • The guy with money burning a hole in his pocket

You‘ve sadly discovered that the old tricks no longer work. You‘ve given up on FM radio. AM radio isn‘t even on your radar screen. If it is, it‘s that rat hole you‘ve been sinking money down. Yeah, and you‘ve tried the print media. That‘s the one whose readership sounds like the incredible shrinking man. It‘s getting smaller and smaller. It works in this manner: Your black and white ad (it doesn‘t move or talk) is frozen on the page. If the page-turner doesn‘t find anything to his likely on the page, your message will be used to light the next family marshmallow roast. So, along comes advertising within YouTube and the advertiser next to you, sitting in his Edsel tells you it‘s crazy to place an ad in that media.

If you still have doubts, let‘s review the facts. Advertising within YouTube works soon after the video starts rolling. Within 10 to 15 seconds, your message heads north from the bottom of the screen. It‘s a lot less intrusive than a pop up ad. That way, it‘s better for advertisers. If the potential customer is really hooked, he can click on your ad for more info. And, like the setting sun, your advertisement disappears after 10 seconds. It‘s better than a pre-roll ad and a post-

roll ad. It works. Advertising within YouTube can be a good thing for your product. Despite what the guy in the Edsel says.

A Top Strategy to Increase Your YouTube Views

When you are marketing on YouTube, it is incredibly important to have as many viewers as possible. Increasing the audience is of the utmost concern to people trying to market on YouTube. There are a number of options available to increase your views, but one of the most effective and fun ways is to simply interact with other users.

While YouTube is not usually thought of as a networking site, it is in its own way. You can easily connect with other users, and interact with them. Leaving comments on the content of other users is a great way to get more users looking at your content. Search for content that is related to your content, so the viewers of one will be interested in the other. After looking at content posted by another user, a viewer may see your comment and look at your content. Additionally, the user who posted the content will be more interested in your content as well. Instead of obviously advertising and looking for viewers, you should surreptitiously increase your views by interacting with other members.

If someone looks at content that is easily related to yours, chances are they would find your content interesting as well. Allowing a viewer to easily access your content by commenting on the content of others is a great way to increase views.

When you leave a comment on a piece of content, it can be text or video, and it is up to you which you use. Depending on your content and the type of marketing you are going for, one may be more effective than another, but text is usually easier. Be sure that your comment does not push your content or a product. Your comment should relate just to the content it is posted under or to the general topic of the content.

The more you put your profile out there in comments, the more accessible and visible your content will be. As such, you can interact with others who may have an interest in your product or topic, and increase your views at the same time. Like all successful networking, marketing on YouTube is all about building relationships. You can easily build relationships with other YouTube users by interacting about other content. Insightful comments are sure to spark the interest of viewers, so they will be likely to look through your content as well. If your content is properly done, then you have reached a potential customer with a quiet but effective marketing campaign.

Changes in Online Marketing

Just in case you have not noticed yet, the world of the internet marketing is fast modifying. A lot of old-fashioned marketers that are just relying on link exchanges and keyword density are being advanced by know-how, progressive marketers that are capitalizing on the numerous chances that meet the expenses by the continuously growing world of Web 2.0 an even Web 3.0, which we are now moving into. These are extremely thrilling times for the internet marketers.

This happens because, till now, there have by no means been so numerous opportunities to take advantage of free of charge advertising. A lot of marketers that are using platforms such YouTube, Squidoo and all the other social networking websites are facing an unbelievable flood of traffic to their websites. It is hard to imagine that so much traffic may be generated by using these influential and still free social network sites.

A few years ago the internet was a not an extremely publicly active place. Without a doubt, we had the email to be in touch with family and friends, but nowadays meeting new people online is very fashionable and tremendously easy. As social networking sites have helped in generating an additional tight-knit group of people, the internet markets have an unparalleled chance to cash in on this viral and strong background.

It seems that there are some original social networking sites that are appearing on a weekly basis. Good marketers make use of each popular communal networking website in order to obtain numerous streams of traffic.

Let us take a closer look at YouTube. Do you know which the YouTube videos obtain the most hits? It is the ones that are funny, entertaining, creative, or unique. Let us be honest about this. Internet marketers are often not the most creative human beings on the earth. But our approach with any type of publicity we perform should be summed up in one short term – high quality.

In order to summarize this, you may wonder if there is a downside of using free websites to promote services or products. You just need to be acquainted with a few easy methods in order to make the most of the results. There actually is a fine line between attracting lots of first time visitors and attracting a dribble of unenthusiastic ones. That fine line is named ̳information‘. You can in fact learn the strategies like YouTube marketing very quickly and actually implement them quickly.

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