The presentation to HM the King of the car of “Neo Motors”, a company owned by Moroccan capital, and of the prototype of a hydrogen vehicle of the company NamX, named HUV (Hydrogen Utility Vehicle), underlines the Sovereign’s willingness to encourage and promote the pioneering national entrepreneurial initiatives and the creative capacities, particularly of the Moroccan youth, that these projects embody.
These two industrial initiatives are in line with the High Royal Directions aiming at directing the private sector towards productive investment, in particular in the advanced and future sectors, and at stimulating the emergence of a new generation of companies in the Kingdom.
They also confirm HM the King’s far-sighted vision in terms of sustainable development and the promotion of renewable energies, particularly the emerging field of green hydrogen.
Neo Motors company has set up an industrial unit in Ain Aouda (Rabat-Salé-Kenitra Region), to manufacture motor vehicles for the local market and for export, with a projected annual capacity of 27,000 units and a local integration rate of 65%.
The total projected investment for this project amounts to 156 million dirhams and will eventually create 580 jobs. Final approval for the first vehicle was given by the National Traffic Safety Administration in February 2023. The company has already started prototyping and plans to start commercialization in June 2023 with industrial facilities operating.
The project will produce Morocco’s first private car brand and is backed by state power. It mainly relies on the ecosystem of local car suppliers developed by the Kingdom.
The NamX hydrogen car prototype was designed in collaboration with Italian design bureau and reference coachbuilder Pininfarina. The interior design of the vehicle was realized with Moroccan flair.
In fact, the HUV model is powered by hydrogen from a central tank and is complemented by six removable capsules, ensuring a great deal of autonomy and facilitating hydrogen refilling in minutes.
This pilot project positions Morocco in the ongoing global trend towards developing new modes of transport that combine efficiency and environmental friendliness.
On that occasion, His Majesty the King, praying for God’s blessing, said to Mr. Nasim Berkayat, Founder and CEO of Neo Motors Company, and Mr. Fauji Annaja, President and Founder of Nam X Company. He was awarded the Wissam Al Kafa Al Fikria Award. The ceremony was held in the presence of Minister of Industry and Trade, Riyadh Mezzour.
